I'm Kelly. I’m originally from New York State, and have lived in Sweden for 7 years. I feel most at home wandering in the woods with my Irish Setter, Rosie.

As a dog guardian and trainer with a background in art and design, I started becoming frustrated by the quality of dog gear available in most pet supply shops. Scrolling endlessly through websites filled with leashes that were too short and accessories with far too much butterfly embroidery, I began to ask myself:

Why should dog guardians have to decide between top notch functionality and attractive design?

Why can't we have both?