Hi there!

I'm Kelly. I’m originally from New York State, and have lived in Sweden for 7 years. I feel most at home wandering in the woods with my Irish Setter Rosie.

As a dog guardian and trainer with a background in art and design, I became frustrated by the type of dog gear available. Scrolling endlessly through pet supply websites filled with leashes that were too short and accessories with far too much butterfly emroidery, I began to ask myself:

Why should dog guardians have to decide between functionality and attractive design?

Why can't we have both?

So, I decided to take matters into my own hands.

I started a business with a mission to create gear that makes you AND your dog feel good...and look good, too.

VIEW OUR SHOP